Salesforce for Marketing Users in Lightning Experience
(SP-SMA101)

Course Overview

This online class is delivered by a live instructor and is specifically designed to teach marketing personnel the basics of Salesforce Lightning Experience. The instructor will focus on the key features in Lightning that a marketer can use to immediately become effective with Salesforce Lightning.

Stony Point’s Salesforce Lightning for Marketing Users training course is recommended for Marketers with little or no experience with Salesforce or those wanting a refresher on how to effectively manage leads and campaigns within Salesforce Lightning. 

A student in this class will learn how to manage leads and campaigns. In addition, the instructor will show students how to use the lead import wizard to manage large campaigns. Finally, the student will learn how to use and create list views and reports. 

Each student will be given a practice learning environment to participate in hands-on exercises during the class. The student will be able to use that learning environment indefinitely after the class without any additional fee.

Note: This class does not cover Pardot or Salesforce Marketing Cloud. It covers the Marketing features included with Sales Cloud and Service Cloud licenses.

Agenda

• Introductions / Login to Training Orgs
• Overview of Salesforce for marketing
• Working with Leads
• Working with Campaigns
• Importing Leads
• Mass Updating Leads
• Creating List Views & Reports
• Question & Answer

Delivery Format

Virtual – 5 Hours

Pricing Details

$500 / student